Nov 22, 2024  
2011-2012 CATALOG 
    
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2011-2012 CATALOG [ARCHIVED CATALOG]

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MG 254 - Principles of Selling

(3)
Basic personal salesmanship principles linking customer needs to selling activities; focus on salesman’s duties and methods, common problems, competitor and product knowledge, and handling objections; includes oral presentations in which each student serves as both buyer and seller. [S]


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