Apr 18, 2024  
2011-2012 CATALOG 
    
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2011-2012 CATALOG [ARCHIVED CATALOG]

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COMM 281 - Media Management

(3)
This course deals with various media management functions, models, and operations. Topics will include advertising planning, media, strategy, creative execution, consumer behavior, campaign management, and the role of advertising agencies and governmental regulations. Prereq(s): COMM 1010, ENGL 1010 [S]


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