HMGT 1170 - Hospitality Sales and Marketing(3)
This course is an introduction to the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing them with a customer-focused perspective. Students will learn about the Internet's increasing role in sales and marketing. Students will have an opportunity to take the AHLEI certificate exam for this course.
(F,S) Note(s): There are allowances for the student to be BELOW COLLEGE LEVEL in some area of study.
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