Jan 22, 2021  
2020-2021 Catalog 
    
2020-2021 Catalog
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COMM 281 - Media Management

(3)
This course deals with various media management functions, models, and operations. Topics will include advertising planning, media, strategy, creative execution, consumer behavior, campaign management, and the role of advertising agencies and governmental regulations. Prereq(s): COMM 1010, ENGL 1010 [S]


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