Modern marketing is about understanding your customer needs and building a long-term relationship. Marketing builds brands by creating great experiences with the product. If you put your customer needs first, you have an opportunity to create a winning brand.
The Associate of Science (A.S.) degree at Chattanooga State prepares you for transfer to a university through the Tennessee Transfer Pathway (TTP). The A.S. degree is designed to provide a solid foundation in business principles and practices.
Digital marketers are characterized by their passion for and knowledge of anything technology-related, from new apps to social media platforms and everything in between. As a digital marketer, your job is to create fun and interesting campaigns for your clients using all of those trending digital platforms, most often aiming to attract more customers.
Media specialists, also called public relations specialists, sell companies or clients to the media. Help write press releases, talk to the media, and manage a client’s public image in various ways.
Market researchers’ jobs are a little different than typical marketing careers. Instead of helping a company or client market a product or service, they perform research to see what products people want. Market research analysts work with businesses to discover what types of products are in demand and who to sell them to.
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