Oct 31, 2025  
2015-2016 CATALOG 
    
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2015-2016 CATALOG [ARCHIVED CATALOG]

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BUSN 2380 - Principles of Marketing

(3)
This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution). [F,S] Note(s): College level in reading and writing.


Click here for Fall course scheduling information.



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