10:04:01 Website Policy
- Purpose
- The College websites (domains: ChattanoogaState.EDU and ChattState.EDU) exist as the College’s most important communication, marketing, community engagement, and recruitment tool. Therefore, the website should maintain and build upon the projected image of the College through the highest level of excellence in engagement and education, to build trust. This policy facilitates usability and consistency and promotes a cohesive online brand throughout the College website that correlates directly with other communication and visual representation methods.
- Definitions
- Domain - Domain names recognized as associated with the College (.edu or campaign-related websites).
- College Server - For the purposes of this policy, “College Server” refers to a computer system or a network of computer systems either owned, maintained, contracted with, or operated by the College for purposes of housing official College websites.
- College Website - For the purpose of this policy, a website/webpage is any publicly accessible digital content delivered on behalf of the College. It does not include administrative enterprise applications such as Banner or D2L or faculty pages meant to provide resources for a specific class.
- College-affiliated Web Pages - Websites developed, maintained or hosted by entities other than the College but referenced or used to conduct official business or to represent the official voice of the College.
- Web Content Managers - Any employee given express written permission to create or edit content on behalf of the College on a website.
- Definitions included in the overarching ChattState Policy, Marketing and Communications 10.04.00 apply.
- Policy/Guideline
- General Web Publishing
- College websites, including text, images, video, and other content, must follow local, state, and federal laws, including copyright and accessibility requirements and other applicable marketing, communications, branding, and information technology policies and procedures.
- All websites representing the College must be approved, authorized, established, and maintained by the Director of Marketing and Communications (DMC) or designee(s). Webpages should serve a clear purpose related to the College’s mission and goals.
- The College has documented appropriate procedures for units, programs, and initiatives for website creation and requesting web content managers.
- Access to and/or passwords for websites are limited to designated communications/marketing staff members and others only as authorized by the DMC. A minimum of three people should have access to college websites.
- The College websites are the property of the College; thus, web content managers must relinquish all rights and access to the accounts upon employment separation for any reason.
- Web content managers must be full-time employees of the College or vendors with fully executed contracts with the College as approved by purchasing and the DMC.
- College websites must follow the ChattState Policy, Marketing and Communications, Publications 10.04.04, in reporting websites as publications.
- Brand and Content
- The College websites should reside on a college-contracted cloud server and under the College domain.
- Any website or online form should be delivered via secure (SSL/TLS) connection.
- College websites should follow all College brand and editorial standards as set by the College Brand Book and Editorial Style Guide.
- College websites should be accessible and reviewed regularly for accessibility.
- Website content should be regularly reviewed by web content managers and other College staff to ensure compliance to maintain accuracy and relevancy.
- All college website content must follow local, state, and federal laws regarding truth in advertising and other consumer protection laws.
- Each College website must have at least one link to the college non-discrimination/EEO statements, privacy statement, TBR, and other applicable rules and regulations for accreditation.
- To ensure the College website remains accurate, functional, and accessible, a “Report a Website Issue” form must be available on the site. This form allows users to report technical issues, broken links, outdated content, or accessibility concerns.
- College-affiliated websites must comply with any applicable College branding policies and standards as defined in ChattState Policy, Marketing and Communications, Branding and Trademarks 10.04.05.
- Due to relevancy, temporary, ad hoc, or expired websites should be deleted or archived promptly.
- Direct or indirect, implied or inferred institutional endorsement for a commercial third-party by the College is prohibited.
- Privacy and Data Collection
- All websites should follow applicable local, state, and federal data privacy laws, as well as privacy policies in place at TBR.
- Exemptions and Exceptions
- ChattState’s TCAT webpages exists as a part of the College’s .edu websites.
- Exemptions and exceptions outlined in the overarching ChattState Policy, Marketing and Communications 10.04.00 apply.
SOURCE
TBR Policy, Marketing and Communications, Web Publishing 09.01.05.00
Related Policies
ChattState Policy, Marketing and Communications 10.04.00
ChattState Policy, Marketing and Communications, Branding and Trademarks 10.04.05
Submitted to Policy Review Committee on February 28, 2025
Submitted to Policy Review Board on April 11, 2025
Updates approved by Policy Review Board on May 7, 2025
Submitted to Policy Review Committee: June 14, 2019
Submitted to Policy Review Board: July 22, 2019
Approved by Policy Review Board: July 31, 2019
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