Jan 22, 2021  
2020-2021 Catalog 
    
2020-2021 Catalog
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COMM 232 - Public Relations

(3)
Introduces strategic issues and effective practices of communication between organizations and their constituencies. Includes the study of public opinion research, media relations, public communication campaigns, consumer identity, and representational ethics. Students gain practical experience in writing news releases, conducting surveys, and designing integrated campaigns. Prereq(s): ENGL 1010 [S]


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